Showing posts with label business tactics. Show all posts
Showing posts with label business tactics. Show all posts

Friday, June 11, 2010

Customer management tactics

Customers tend to glaze over or become micro managers when too much detailed technical information is given to them.

The best way to avoid this to simplify the interaction to a cost benefit choice. Offer the customers a choice of A for price Y or B for price Z. the customers will then focus on the price and the requirements and not the tech details.

When quoting price you should keep in mind the average customer will always take the lowest price. This means that you can lead them to make a good choice by balancing the price to push them that way. Also pricing should account for the doing, and the overhead (emails, calls especially if the customer keeps changing there mind.

Thursday, June 10, 2010

Internet business models

Some food for thought..

Here are a few working biz models for online:
1) 90% free/cheap 10% premium type sites. (etrade? )
2) free for all large scale service/products with Ads support. (Google, Commerical tv)
3) world wide online shops. (Amazon)

Online take over
All information based resources like books, mags, news papers, movies will ultimately move to the Internet.

Amazon/Kindle books and iTunes are strong working biz models for it.

Consider what would happen if movies where sold at the price of a rental movie world wide. Distribution could be p2p, with the purchase giving the download key for that Moive. Once purchased any numbr of repeat downloads is valid for the user. The end result is all the money from current rental places will move into the new biz model.

Ref here for more details
http://digitalenterprise.org/models/models.html